Articles
Racal Instruments Ltd and Fluke Join Forces in Sales and Marketing Alliance for England
May 4, 1999
Racal Instruments, Inc.. and Fluke join forces in an exclusive sales and marketing alliance for England that sees another step in an ambitious expansion programme offering their customers a wider product range, improved service and support. This agreement combines Fluke's extensive range of industry leading calibration products and services, and a family of data acquisition systems and tools with the expertise and experience of Racal's direct UK sales team. This amalgamation of capabilities and facilities brings together two of the world's leading specialist instrumentation, test and measurement equipment manufacturers, each with broad ranges of complementary products.
Commenting on the agreement, Colin Robertson, Racal Instruments managing director, said: "The addition of Fluke's comprehensive product ranges in calibration, data acquisition and general instrumentation are the ideal complement to Racal's existing VXIbus test and measurement expertise as well as our system integration capability. Our customers will benefit from a broader range of product offerings and it will enable us to aggressively pursue new markets with the latest instrumentation solutions to meet our expansion plans. This agreement also brings us nearer to being able to provide a total solution, one-stop-shop for every instrumentation application."
Fluke's UK managing director, Peter Reed, added: "Fluke is the world's leading supplier of a wide range of calibration standards, instruments, software and services aimed at helping users maintain the quality and traceability of their measurements. The successful introduction of a number of strategic alliances in sales territories around the world has resulted in major benefits for principals, partners and customers, strengthening business environments and improving user service and support. We fully expect the implementation of this strategy to give our customers optimum service right through the sales process, fast response to information and advice needs, as well as the highest standards of logistical support in terms of speed and overall efficiency."
Fluke, founded in 1948, currently has offices in 13 European countries and distributes its products to over 100 countries internationally. The company's European revenues contribute approximately 40 per cent of world-wide sales. Fluke's headquarters are located in Everett, Washington State and the company employs over 2,000 people internationally. Its European sales and services headquarters are located in Eindhoven, The Netherlands.
Racal Instruments, Inc.. is a global leader in ATE Integration services, a founding member of the VXIbus Consortium and the VXIplug&play Systems Alliance. The company offers the industry's most extensive range of VXIbus chassis and switching cards as well as analogue and digital test and instrumentation modules, providing complete turnkey automatic test equipment systems and integration services as well as data acquisition systems. Racal Instruments manufactures precision electronic test and measurement equipment that covers the spectrum from dc to microwave for use in a wide variety of applications in industries ranging from defence and aerospace to automotive and communications. Racal Instruments, Inc.. is part of the Racal Electronics Group that has operating companies world-wide.
For further information, contact Dave Morrow
Phone: +44 (0) 1628 604455
E-mail: davemorrow@compuserve.com

