White Paper
White Paper: 'Pay As You Grow' Electronic Licensing
Businesses today are operating in a marketplace of uncertainty. Most are still reeling from the economic downturn. And most are unsure about just how strong the recovery is likely to be—or whether it will actually sustain itself over the long term.
In this kind of market, corporate decision-makers are not likely to make large capital investments. Market uncertainty and volatility simply makes such investments too risky. Plus, many have depleted their capital resources to survive that downturn and/or no longer have access to their traditional sources of capital.
Technology vendors therefore need new strategies for growing revenue, marketshare and profits that are appropriate for today's investment-shy customers.
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